Email Marketing is considered one of the best tools of Digital Marketing. Today when there is a huge number of social media platforms, email marketing is still working with significance. The reason behind it is the professionalism that email communication holds.
Digital Marketers or consultants know the value and power of Email Marketing. If you also run a online business then you must acquire knowledge of it. Here in this blog, I will tell you each detail about Email Marketing and the 21 best email marketing tools in 2024.
What is Email Marketing?
Email Marketing is a simple term that means reaching out to your potential customers via E-mails. These emails contain promotional content for your company. All these content can have new arrivals, sale details, discounts, and festive offers.
Brands still prefer email marketing as a major way of promotion. The reason is very simple. Email Marketing is a direct, professional, and effective approach to everyone. People themselves give their details to brands for further contact. This also gives an advancement to email marketing. People will not act in denial if you send them your promotional email. They want it too.
In 2024, 4.1 billion people are using emails. It is almost half of the whole population of the globe. This data opens an infinite number of opportunities in the form of Email Marketing.
What is Bulk E-mail Marketing?
In every kind of marketing strategy, brands create the body of Advertisement with a central message. Then the company broadcast the whole body of Advertisements to a large audience.
When we are doing this whole process with Email Marketing then it is called Bulk Email Marketing.
In this, we create the promotional email. Then we send the same email to a large number of potential customers. Sending the same email to many people is called Bulk Email Marketing.
What are Email Marketing tools & How Email Marketing tools are beneficial for us?
Email Marketing tools are tools that help us to create, send tests and report on their email campaigns. Today there are many email marketing tools available. You can choose anyone based on their features and costs.
Benefits of Email Marketing tools:
- Email marketing tools give you pre-designed templates for your campaigns. These templates come in various colors, sizes, and themes. You can choose any one of them for your work. You can send these pre-designed templates to any email server. It works with everyone.
- One of the major features that it provides is managing your email list. They arrange to target people whom you want to reach. Its tools also keep you safe to fall into the spam category.
- Email marketing tools help you in keeping an eye on your track. They give you data on your performance and people’s response to your campaign. This includes the number of clicks, sales, and type of email people like more.
How to choose an Email Marketing tool for your brand
- Features:
When you find some good email marketing tools for your business then here is the number 1 thing you need to consider. Always look for the features that it provides. Here is a list of features you should see in email marketing tools:
- Feature of tracking orders and other information.
- Feature of creating newsletters regularly.
- A good customized response for individual customers.
- Tracking, Monitoring, and analyzing campaigns.
- Smooth in different devices:
Today it is a must that your emails are very much accessible on various devices. Days are gone when people used to read their emails on a desktop. Today almost 49% of people receive and read their emails on mobile.
Most people will open your email only on mobile phones. So you must check this feature before buying email marketing tools.
- Integrity:
An email marketing tool must provide you the integrity. It means resonance with your presence across every platform. It will track the record of your social media handles, your website, and your pages. This will track the overall growth of a business.
- Response Handling:
Your email marketing tool must give you a service of response handling. As a human being, it is not easy to reply to every email you receive. An email marketing tool service can be a boon for this.
Zoho Campaigns
As part of the Zoho Business suite, Zoho Campaigns provide email marketing automation and many other features.
- An all-in-one marketing ecosystem with email marketing plus Social media management, Marketing automation, and CRM as well.
- Social Media can be handled from the Zoho Platform as well
- Advanced option for creation of web surveys and web forms for leads capturing and gathering customer insights.
MailChimp:
One of the biggest Email Marketing Tools in existence, MailChimp has some of the major features to boast off as being one of the best.
- Offers a suite of features
- A Vast library of Email templates for different industry types.
- Automated Workflows for Leads, sends targeted emails and optimize campaigns.
- Unique Slice and Dice way of Audience Segmentation for precise emailing.
- Email Performance tracking with auto detailed reports for CTR and Conversions.
- Deep CRM Integration and Seamless customer level experiences.
Hubspot Email Marketing:
Integrated through the power of Hubspot CRM, this tool has seamless marketing and other features:
- Seamless Integration with CRM
- Personalized Email Campaigns
- Lead scoring and better conversions
- Automate Repetitive Tasks with better email and leads.
- Generation of Email reports and great campaign performance.
- High conversion landing pages through Hubspot.
Sendinblue(Sendinblue is now Brevo)
Brevo is a very great choice if you are new to email marketing. It came in the top 100 software companies of 2024. It gives you 9000 emails per month free to your business.
- Gives you CRM
- Marketing automation
- Transactional Email
- Segmentation
- Signup forms
- Facebook Ads
- Landing pages
Sender:
The sender is a wonderful email marketing tool. You can easily use it for free. It gives you 5000 emails free per month. For more, you need to pay 1800 RS/- per month.
- It’s free for 5000 emails.
- No daily or monthly sending limit.
- Dedicated IP pooling for premium membership.
- Advance statics for premium membership.
- Web forms
- Mobile optimized emails.
Flodesk:
Flodesk is a very famous email tool among professionals. It gives you beautiful templates and an email builder. Its pricing starts from $ 38 for a month. It does not give you a free trial.
- Template Management
- Even triggered Actions
- List management
- Drip Campaigns
- CAN-SPAM Compliance
- Image Library
Pinpointe:
Pinpointe is an award-winning cloud-based email service. It is one of the best email marketing tools at present. It is best for teamwork. You can assign the roles to individual people. It is best for media services, publishing agencies, and manufacturing services. You can buy its services at $ 49 per month. It has the following services to offer you:
- AB testing feature.
- Auto response to emails.
- Campaign planning.
- Collect the database of contact.
- Customer survey
- Email Marketing
- Image Library
EasySendy:
It is an advanced email marketing tools software. You can buy the Easysendy premium plan for $ 15.83 only for one month. It also provides you with free services to some extent.
- Contact Management
- Autoresponders
- Click through tracking
- Spam Check
- Template management
- Real-time email editor
- Email scheduling
- Click map
Omnisend:
Omnisend is an all-in-one marketing automation platform. It can easily convert your visitors into customers. Its emails are generally hyper and target-based. It is best for e-commerce emails. Its pricing starts from $16.00 per month.
- Two way messaging
- A/B testing
- Auto responders
- Contact Managements
- Data Synchronization
- Dynamic Content
- Email Marketing
- Event-Triggered Actions
- Landing Pages
Get Response:
Get a response is one of the oldest email marketing tools. It started in 1997. It has the award for best email tool of 2011. It costs $ 15 for 1K max.
- Email marketing
- Email creator
- Autoresponders
- Email Analytics
- List Management
- Transactional Emails
- Sign up forms
- Landing Pages
- Webinars
Constant Contact:
Constant Contact is one of the best bulk email services out there. It offers to customize email templates. It tracks the behavior of a user and automatically sends emails.
- Personalization and segment options
- Social media promotion and sharing
- Built-in heatmap tool for highlighting the part which attracted your customer.
- Launch and automate your bulk email marketing campaign.
Convertkit:
A cloud-based email service that is aimed at professional bloggers, podcasters, YouTubers, and content creators. It automates the drip email marketing process with customization. Its price starts from $ 29 per month.
An email tool designed for creators and bloggers, ConvertKit is a very simple tool for email marketing with top-notch features.
An email tool designed for creators and bloggers, ConvertKit is a very simple tool for email marketing with top-notch features.
- Reporting
- Campaign Management
- API
- Customizable Branding
- Template Management
- Contact Management
- Drag & Drop option
- Click Tracking
- Creator Campaign and Landing page templates.
- Automated Welcome sequences and Subscriber tagging
- Drag & Drop email editor with many built-in templates.
- Subscriber community building for better engagement
- Automated sequencing for welcome messages.
- Lead nurturing & Abandoned Cart Recovery
- Can connect with tools Zapier, Shopify, and WordPress
Email Octopus:
It is a low-cost email platform. It gives you an easy-to-use editor. Its price is $24 per month. It does not offer you a free trial.
- Auto Responders
- Campaign Analytics
- Drip Campaign
- Dynamic Content
- Email Marketing
- Image library
- List Management
- Subscriber Management
Mail Gun:
Mail gun is a global email service provider. It helps you to track transitional and marketing emails via SMTP, API, etc.
- Integration with any server.
- Personalize your transactional message
- Email templates.
- Analytics
- Track email events in real-time.
- Optimize performance
Feed Blitz:
Feed blitz is an email service provider which is helpful to all. Bloggers, content marketers, the e-commerce industry, or social media agencies can use it for them. Its price is only $7 for a month for 0-100 subscribers. As the number of subscribers increases, its price will increase.
- RSS to email
- Simplified Newsletters
- Email Automation
- Integrations
- Reporting
- Tagging
- Email Templates
- Subscriber Management
- Custom forms
Elastic Email:
Elastic email is a full-service platform for email marketing. It detects duplicated emails automatically. Its pricing is $15 per month for up to 5000 emails registered.
- Campaign Management
- Analyze statics
- Drag & Drop editor
- Scale up to more than 100 million emails per month.
- Email Designer
- Autoresponder
- Web forms
- Analytics
- Customer support
Mailer Send:
Mailer Send seems very useful when it comes to service. The best thing about mailer send is that it will give you most of the things at zero cost. It gives you 12000 emails for free and $1 per email after that.
- Powerful Infrastructure
- Easier email API
- SMTP relay
- Dynamic Email Templates
- Webhooks
- Email Tracking
- Multiple domains
- Suppression List Management
- Email designer
- Drop & drag template builder
Mass Mail:
Mass Mailing is a full free email service. You can use it very easily. However, you are not allowed to send any kind of spam messages.
- Compact & lightweight application
- Easy to use & very fast
- Unlimited recipient addresses
- Message customizations & built-in-storage
- SMTP supported
- Test Mail out option
- Complete & detailed documentations
Green Arrow:
The green arrow is for senders who have a high volume customer base. It gives you enterprise-level SMTP/ API email delivery. It has charges equal to $600 per month for its standard version.
- Email editor
- Responsive
- A/B testing
- Full API coverage
- Bounce & feedback loop processing
- Delivery charts, delivery rate limiting
- automatic delivery backoff
Send Pulse:
Send Pulse is a very simple easy to use email service provider. It works through SMTP API. It also offers dedicated IP addresses to you. It is available to you only at $7 per month.
- 15000 emails for free
- Mail checking
- Spam complaints
- Provides detailed reports
- Secure you from the spam category
- Chatbots
- Landing Pages
- SMTP
- SMS
- Viber
- CRM
Tipi Mail:
Tipi Mail is an email service provider that is made for bulk email sending. Its system works on SMTP. It is available only at 39 euros per month. However, it gives your first 10000 emails free for each month.
- Fast email delivery
- Live email tracking
- Integrate API
- Real-time warnings
- SMTP
- Email templates
- Analytics
- Customization
Mail Marketer:
It is easy to use email marketing tool. It also helps you with automating follow-up tasks. It gives you data of open frequency, the number of clicks, bounce rate, etc. it starts with 1900 RS/- per month.
- Track & analyze your emails
- Offer built-in emails
- Spam checker
- Google analytics
- Import contacts
- Integrate API
- Real-time warnings
Mandrill:
Mandrill is an email marketing tool that works on transactional email API. It is specially made for mail chimp users. You can buy its services only at $8 per month.
- Emailing to more than one domain.
- More than one dedicated IP address.
- Excel in CRM.
- Tags emails automatically
- Generate reports
- Track & analyze your emails
- Offer built-in emails
- Security from spam.
- Google analytics
Klaviyo:
Klaviyo is specifically designed to best work with e-commerce platforms. Klaviyo as an email marketing tool has some amazing features:
- Personalized Product Recommendations
- Abandoned Cart Recovery
- Omnichannel Marketing
- Power Analytics
- Strong Automation Techniques
- Great for data-driven businesses
- A/B Testing
- Audience segmentation based on behavior and Purchase History.
ActiveCampaign:
The ActiveCampaign is known in the industry for its advanced capabilities in Automation. With the built-in CRM, this tool has many specialties.
- Multi-step segmentation for the email process
- Trigger Workflows upon based actions
- Marketing automation
- Deal tracking and managing contacts and leads through CRM
- Beautiful Email Landing Pages
- Social Media Integration for marketing and other functions.
AWeber:
An old veteran in the email marketing world, Aweber has great UI and some of the robust features:
- Easy-to-use UI
- Library of email Templates.
- Robust Autoresponders
- High Email deliverability for the intended audience.
- A/B Testing
- Responsive Email Designs
- Amazing Email Support
Moosend:
With a great user interface and great automation capabilities, Moosend helps in automated email workflows and engaging email.
- Amazing drag-and-drop editor for engaging emails.
- Automated email sequences based on the subscriber behavior.
- Creation of custom signup procedures for leads and other behaviors.
- Real-time monitoring of Emails with Detailed reports
- A/B Testing
MailPoet:
A more of an email marketing plugin in WordPress directly providing email services through the website.
- Seamless integration with WordPress for list management along with Campaign creation
- Abandoned cart Recovery and Reminders.
- Personalized Product recommendations
- Woocommerce integration
- Display and Design Forms
- Popups for the creation of leads
- Deep email customization with brand colors, etc.
- Free for small businesses and bloggers in the initial phase.
Campaign Monitor:
Known for its simple and clean User Interface Campaign Monitor allows for email creation with ease. The Campaign Monitor makes it suitable for great data-driven insights.
- Sleek and simple User Interface for Creation, segmentation, and awesome email tracking.
- Powerful Reporting process for analysis of email campaigns.
- Team member invitation for collaboration of email campaigns and tracking.
- Spam testing systems land the email in the main inbox instead of spam folders.
